Logic can’t always win
Sometimes, logic can’t necessarily win. I’ll tell you why:
Socrates always believed that it is not the majority who is right, but the one who able to articulate logically why he or she is right. On a business perspective, this doesn’t always work.
A reporter once asked Steve Jobs what was his market research for developing the iPad. His reply?
“None”
The iPad is estimated to sell 13.5 million units in final quarter of 2011.
(That’s 14.8 iPads per hour in its retail stores)
Now Jobs could have done market research to explain logically why consumers want a tablet. But he didn’t. He went on his own intuition and went for it.
I’m not saying intuition is better than logic.
I’m saying that logic can’t always work.
Logic and intuition are two heads of the same coin. You just have to know when to use what.
